Zig-Zag rolling papers have a storied history that dates back to the 19th century, intertwining with significant historical events and innovations in the tobacco industry. The brand’s name itself has become synonymous with rolling papers worldwide, thanks to its enduring popularity and the iconic image of the “Le Zouave” soldier on its packaging. Here’s a brief overview of Zig-Zag’s history:

The Origin

  • Founding: Zig-Zag’s origins trace back to 1855 in France when brothers Maurice and Jacques Braunstein established a factory for producing fine cigarette rolling papers. They used a process that involved suspending thin sheets of paper in midair to dry, a method that contributed to the rolling papers’ quality and consistency.

The Invention

  • Patented Interleaving Process: In 1894, the Braunstein brothers patented the process of “interleaving” rolling papers. This innovative packaging method allowed papers to be dispensed one at a time from the booklet, revolutionizing the way rolling papers were used and significantly contributing to the brand’s popularity.

The Icon

  • Le Zouave: The story behind Zig-Zag’s famous logo, Le Zouave, is steeped in folklore. Le Zouave was a soldier from the Zouave infantry regiments, highly regarded for their bravery during the Franco-Prussian War (1870-1871). According to legend, a Zouave soldier, whose clay pipe was broken by a bullet, rolled his tobacco in a piece of paper torn from a bag of gunpowder. This image of resourcefulness in the face of adversity inspired the brand’s logo, symbolizing the adaptability and innovation at the heart of Zig-Zag.

The Growth

  • Expansion: Zig-Zag’s popularity surged in the early 20th century, expanding its presence internationally. The brand became a staple among soldiers during World War I and II, further cementing its status in the smoking culture.

The Evolution

  • Diversification: Over the years, Zig-Zag has diversified its product line to include a variety of rolling papers made from different materials, such as hemp, and introduced other smoking accessories into the market, responding to changing consumer preferences and the growing demand for natural and eco-friendly options.

The Legacy

  • Cultural Impact: Zig-Zag has left a significant imprint on popular culture, becoming more than just a rolling paper brand. It has been referenced in music, art, and movies, often associated with the counterculture movements of the 1960s and 1970s.


  • Continued Popularity: Today, Zig-Zag continues to be a leading name in the smoking industry, known for its quality, heritage, and the iconic image of Le Zouave. The brand has adapted to modern demands while maintaining the legacy and tradition that have made it a household name among generations of users.

Zig-Zag’s history is a testament to its resilience, adaptability, and enduring appeal. From the invention of the interleaving process to becoming a cultural icon, Zig-Zag has navigated the changing tides of history while remaining a favorite among rolling paper users worldwide. P3 carries the 1 ¼” Orange Rolling Paper from this iconic company that’s perfect for a half gram.

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